| Consumers do not have to sacrifice quality or pay over the odds to avoid the bitter taste of exploitation! Fairtrade food products are high quality and delicious in their own right - they compare well with many similarly priced products. |
Fairtrade products have won a number of awards for quality
over the years:
- a Q award at the Quality Food & Drink Awards 2002 for Sainsbury’s own-label Fairtrade Tea;
- Best Organic Coffee for Percol Guatemala Fairtrade Ground Coffee at the Soil Association Organic Food Awards 2002;
- in the first Bolivian coffee cupping competition, three of the ten finalists were Fairtrade registered producer groups.
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Visit the
Fairtrade website
to see the results of the latest
Mori Poll which indicates that one in
two adults now recognise the FAIRTRADE logo. Four out of five
of these say the independent guarantee is important to them
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Sales of Fairtrade foods in 2004 rose to four times the level
of 2000:
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Nearly 1500
products now carry the FAIRTRADE Mark, including coffee, tea,
cocoa, chocolate, wine, snacks and biscuits, sugar, honey, fruit
juice and fresh fruit. Sports goods and clothing have recently
joined the range.
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Fairtrade foods
are easy to obtain: more than 175 catering suppliers nation-wide
are selling Fairtrade products though all national supermarket
chains and many independent shops.
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In 2004 the retail value of Fairtrade food sales in the UK reached £140 million.
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High street chains such as Costa Coffee, Starbucks and Pret A Manger offer a Fairtrade option.
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All the coffee
and tea sold in Marks and Spencers' cafes are Fairtrade.
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